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The Impact of Augmented Reality on Digital Marketing Strategies

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  Digital marketing tactics are being significantly impacted by augmented reality (AR). It provides immersive experiences that draw customers in many directions. AR is becoming easier to use and used in marketing initiatives as technology develops.       Enhanced customer interaction is a key benefit of augmented reality . Customers can engage with products in a virtual setting thanks to augmented reality. They are better able to make educated purchases thanks to this practical experience. Retailers of furniture, for instance, utilize augmented reality apps to let clients see their products in their homes.   AR also boosts brand awareness and loyalty. Memorable AR experiences leave a lasting impression on consumers. Interactive AR campaigns encourage users to share their experiences on social media , amplifying the brand’s reach. This organic promotion can lead to increased visibility and customer acquisition.   Mobile marketing is another area where AR shines. As smartphones bec